Director of Magic
How do you approach the complicated task of understanding your company’s technology needs considering the pace of changing customer behaviors and expectations? Also, how do you assess the value that you can gain from your “as is” application portfolio to determine your “to be” and remain competitive? In this blog, I will explore four major areas to consider when delving into the application development decision making process.
In my opinion, data collection is the most critical aspect of any marketing or advertising effort. Without data tying marketing efforts to actions by potential customers, there’s no room for repeatability or future improvement in marketing ROI.
There are many considerations must be made prior to diving into the creation of a mobile app. First, having a foundation and strategy is key. Marketing strategy, content strategy, social strategy, a CMS driven website, responsive website, and marketing automation are all key considerations and fundamental to a sturdy marketing foundation - BEFORE building a mobile app.
. Usable websites can be used by a greater number of people which ultimately leads to a higher chance of success in meeting your business goals.
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