In this digital world, businesses are basically required to have a web presence in order to be successful. This online presence can take many forms, including websites, mobile apps, and social media content. To be most effective, your digital content should be consistent across platforms. The importance of front-end design cannot be overstated when it comes to creating a website that successfully represents your business.
Factors to consider when designing a website
Branding
It’s critically important for the appearance of your business website to be consistent with your brand, and front-end design is crucial to making that happen. This goes well beyond things you might normally think of like logo and colors. Everything on the site also needs to be consistent with your brand’s “voice.” For example, if your brand is playful, your fonts, images, colors, and the tone of the copy should be too. Front-end design will help incorporate all aspects of your branding into your site, and developers will likely work in conjunction with your marketing team to implement it properly.
Purpose
Obviously, all websites have a purpose, but that purpose might be different for different companies. Typically, business websites are used to sell a product or service, or to provide information or resources. Regardless of the purpose, it’s necessary for the site to clearly communicate with the user through its design. For example, you don’t want to find a Shop link on a site that doesn’t have anything to sell! Well thought out front-end design will help make sure the purpose of your business website is clear to users at all stages of the customer journey.
User Experience
They say you don’t get a second chance to make a first impression. In web design, there is some truth to that. If a user gets to your business site and can’t figure out how to accomplish their goal, your front-end design has failed. The site needs to be logically organized with the appropriate visual cues and calls to action to guide the user through your website as intended. This is called UI/UX design. Buttons need to be placed in the expected places, and they need to be big enough to press on a mobile phone. Desktop content needs to be organized properly for a mobile experience. This list goes on and on, really. Front-end design will have a hand in all of this, and you might have a dedicated UI/UX designer working on your website to make it happen.
Build Trust
Your site needs to contribute to the idea that your business is trustworthy, and front-end design will help make sure that happens. If your site is cluttered, confusing, hard to read, slow to load pages, and has errors or broken links, the user will likely decide that your business doesn’t pay enough attention to detail. The way the user perceives your site plays a role in how they perceive your business, therefore, they might think your business doesn’t pay enough attention to take good care of customers. Well executed front-end design helps ensure that your site breeds trust with your users through careful, thoughtful choices.
This is a condensed version of all elements within front-end design that can help make your business website a success
At Bit-Wizards, we have Software Engineers, Web Designers, and UI/UX Designers who take all these factors into account (and so much more) when developing a project. Next time, we’ll discuss how front-end developers bring great design to life. Looking to partner with Bit-Wizards to build a custom website or application for your business? Contact Us