At Bit-Wizards, our digital marketing specialists are experts in all things marketing. From planning strategies to executing online campaigns, we have the tools and know-how to help business owners reach their goals.
Businesses in 2021 are navigating an increasingly online audience while juggling what is considered more traditional marketing efforts, such as print media and billboards. Depending on your location and audience, having a mixture of both may be the optimal solution for your business. Many factors determine how you should adjust your marketing methods while aligning your goals and desired marketing budget. Let’s start by diving into the differences between the two styles of marketing.
When we talk about traditional marketing, we refer to the offline sources that can drive people to your business. These techniques have existed since the advent of the printing press or even the era of town criers.
Traditional marketing techniques include:
Print (such as flyers, mailouts, brochures, stationary, etc.)
In-person Events, Trade Shows
Newspaper and Magazines
Telemarketing and Cold Calling
One of the benefits of traditional marketing is that it has been the subject of studies for decades, and there is a large volume of research that exists for it. However, as media usage changes and audiences spend more time online, it is useful to consider adding additional sources for new leads and growth.
Digital marketing is a massive umbrella term for all promotional and brand-building techniques in the online space. As we discussed in the What is Digital Marketing blog, digital marketing refers to:
Paid Search Ads
Acquisition tracking and cost are the two primary benefits of digital marketing. Online tracking and data gathering, make it is possible to make informed decisions and calculate essential numbers for your business. The reporting of return on investment and the number of clients acquired from each ad is vital to understand which digital sources are performing well and help you plan future marketing campaigns.
Additionally, digital marketing includes many free resources and access to tools you can use without any investment. For brand building and awareness efforts, using free business platforms on social media can be a great way to get started and distribute content. For more information, see our blog: Digital Marketing for Business —No Matter the Size.
Where Should Small Businesses Start?
It can be daunting for small businesses and startups to plan huge television campaigns or invest in billboards around the city. Once you have determined your target marketing spend and goals, you can begin to dive into traditional and digital marketing simultaneously.
The biggest piece of advice I have to offer is: Do a few things well instead of spreading yourself too thin. This strategy will allow you to focus on a few campaigns and direct your messaging very specifically, instead of taking on every social platform at radio station at once.
Small businesses should begin with these steps:
Purchase a domain and set up a website for your service or product.
Create personalized email address domains.
Register your business name as a username on Facebook, Instagram, Twitter, and LinkedIn. Even if you don’t want to dive in immediately, grabbing your business name will ensure that no one else gets it.
From there, you can begin to expand with blogs and social media posts that spread the word about your burgeoning business. At the same time, you can leverage relationships with other local business owners and media outlets to spread the word and generate traditional media coverage,
As your business grows and evolves, so too will your marketing strategy. Sticking to entirely digital means or traditional marketing techniques can be limiting, so experiment with both and see which campaigns generate the best results. Track, analyze, and evaluate your campaigns over time.
If you do not have the expertise or time to spend on your marketing strategy, consider outsourcing. Friendly, knowledgeable teams such as ours (hey 👋) are always ready to help create exciting marketing strategies for businesses of all sizes. From go-to-market launches in SaaS to driving success on a vote for local schools, we have experience with both traditional and digital marketing.
Interested in learning more? Hit the link below and schedule a free strategy session with our team!