High performing web pages are essential in providing a great experience to your users. In fact, I would say they are a requirement as our attention span continues to get smaller and our demand for instant gratification increases. In ...
The title may sound a bit hyperbolic, but I promise that 18,000% was the rough page load speed gain realized on a recent project that I was working. Before we dive into the meat of the problem and its resolution, let’s set the ...
If you know me, you know there are 10 things I love; podcasts and binary math. In fact, I have to regularly cull the list of podcasts I listen to, because I’m constantly adding new ones to my subscription list, and I can’t ...
A common workflow for email marketing is to create a newsletter issue and campaign assets and then schedule the email to be sent at a specific time on a specific day. This process allows marketers to create and refine their work in ...
A/B testing is a tactic that compares how two or more variants of a given feature affect outcomes within a test group. Based on the results of an A/B test, the more effective variant is determined and used from that point. This ...
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