Project Summary and Client Background
John Karres founded Advantage Water Conditioning
in 1994 after working for other companies for 15 years. He wanted to provide exceptional service and quality products for a low cost. As a family owned business, they've been able to do that for nearly 25 years. Now lead by John's son AJ, their company specializes in finding the right fit for water purification for your home or business. They offer salt delivery, service calls and repair services.
Built in Hibu
, Advantage Water’s original website was not performing to meet their business needs. They were not getting optimal website traffic, and they were not doing any digital marketing activities. Bit-Wizards introduced Advantage Water to HubSpot and their options for digital marketing. As a result, they saw a significant increase in both web traffic and qualified leads.
Advantage water’s original website was 90% image-based with provides almost zero SEO (search engine optimization) value. As a result, they had very little website traffic and no leads generated from their site. Advantage Water also had no clear understanding of what digital marketing activities they needed to initiate and maintain to improve their web traffic or digital lead generation.
The Bit-Wizards Solution Delivery Team built a new website on the HubSpot Content Management System; this project included a rebrand and complete logo redesign. The new website is responsive for an optimal browsing experience across all devices.
Along with the new branding and website, they began building out new relevant content for the new blog on the website. Generating content to support the digital marketing activities that would follow. Bit-Wizards also worked through SEO presence issues for the client which allows for a more accurate brand presence for site visitors.
Using the HubSpot CMS, Bit-Wizards manages all aspects of both the website and digital marketing activities including the new Facebook Ad campaigns and overall improvements to the client’s social media post frequency to increase engagement. Using Facebook targeting Advantage can reach the correct audience with their ad campaigns in Facebook.
Since the website launch in October 2017, web traffic increased by 113%, leads from the website are up 425% and a resounding 99% of those leads convert into customers. Advantage Water is reaping the benefits of their marketing investments, and continues their digital marketing relationship with Bit-Wizards for the foreseeable future.