Project Summary and Client Background
FSS Technologies came to Bit-Wizards with a desire undergo a complete rebrand which would include the development of a responsive website built on Kentico and Microsoft Azure.
With over 45 years of experience, FSS Technologies is an industry leader in providing physical security and life safety solutions for business, industry, education, health care, and government. They provide technology leading solutions and back-end management in the areas of surveillance, access, audio and video, intercom systems, fire alarm, in-car/mobile video and body cameras. FSS Technologies came to Bit-Wizards with a desire undergo a complete rebrand which would include the development of a responsive website built on Kentico and Microsoft Azure.
The goals of the project were to use a responsive design and framework that leverage the features and functionality of the Kentico Content Management System. This goal supports a focus on ease of use for content editors and marketing professionals to maximize marketing initiatives for FSS.
The challenge of this project started with the need for a complete rebrand of FSS Technologies. If required, a rebrand is vital to the success of a new website project – if the branding doesn’t fit the company’s culture and values, the website does not effectively communicate to the potential customers what product the client sells or offers as a service.
After the rebrand, FSS would then undergo a full website development project, hosted in Microsoft Azure to lend the high-availability and scalability needed by most businesses today. The site would utilize the new branding optimized for mobile visitors.
Bit-Wizards created a fresh new design in addition to a new logo for FSS. The design and logo support the image that FSS is cutting-edge, trustworthy, and experts in their industry. Bit-Wizards then built the new website using responsive web design techniques to ensure an optimal experience across all devices and browsers. The new site is built on the Kentico Content Management Solution. The Kentico CMS empowers the client to manage the website content easily on their own after deployment. Bit-Wizards communicated directly with the business owner, Jeff Handy, and over the course of the project and its ultimate success Bit-Wizards team became trusted advisors to FSS. Since the site launch, FSS has highly recommended the Bit-Wizards team to other businesses, resulting in additional projects engagements.
The site was then built in Kentico and hosted on the Windows Azure App Services platform. Custom code was written to provide unique layouts based on various data points and also to provide Open Graph and Twitter Card markup for optimized social sharing.
This project just launched less than a month ago. However, FSS’s website was so outdated before this project; they were not even utilizing basic Google Analytics nor were they doing any consistent monitoring of their web traffic. This project will enable them to begin to gather analytics and take the necessary next steps to implement a digital marketing strategy that will ultimately increase customer engagement and revenue.