Website Unification Using the Cloud and Kentico

Project Summary and Client Background

IMG Models wanted to unify their offices by providing a centralized location to manage media across their brand. Bit-Wizards helped implement a cloud-based solution to bring IMG together.

The Challenge

The goal of this project was to create a new online experience for the IMG Models brand. Being a media-centric gold addy award-winning projectindustry, the new application needed to display models and their work for a world-wide audience. The application will also serve as online collaboration tool for IMG Models and their clients to select and book models for photo shoot engagements. Additionally, the application would unify the IMG Models offices by providing a centralized, cloud-based solution for uploading and maintaining model media.

This project required the collaboration of the several technical and business units spread across the globe. Additionally, the site would serve as a complete re-branding of the IMG Models image and the site needed to project their new focus and image.

The Solution

The IMG Models application solution includes a completely redesigned public interface for viewing models, social feeds, and IMG Models contact information.

The solution also includes the development of a media management utility for the IMG internal users to utilize for managing model media from their offices around the world. The IMG Models site also contains functionality to allow casting agents to create and manage “projects” wherein they will manage selected models, comments, and additional project specific information.

This site hosted entirely within Microsoft Azure and leverages the Azure CDN for fast content delivery and improved site performance.

The Result

The IMG Models project resulted in a truly global application serving the internal IMG Models users, as well as a global audience. Based on Windows Azure, the site now allows all of the IMG Models offices to upload model media to a centralized location. The Azure CDN allows this media to be delivered efficiently to all users and increase the site performance and effectiveness of the application.

The application now contains the following:
 
  • 4600+  Models
  • 62,000+ Model Media
  • 100+ Users
  • 5 International Offices
  • 20+ Content Editors

Bit-Wizards chose Kentico since this CMS was already the standard technology in place for IMG. Kentico’s native Azure support and the ability to leverage the Azure CDN was essential for the delivery of a media-heavy site. Kentico’s built-in security module allows for the creation and management of users and an intuitive, capable interface for the management of site content and security.
Client Name: IMG Worldwide
Year: 2015
Industry: Athlete & Model Management
IMG is a global leader in sports, fashion and media operating in more than 25 countries around the world. IMG’s businesses include Events & Media, College, Golf, Tennis, Performance and IMG Academy, Fashion, Models, Clients, Consulting, Licensing, Joint Ventures, and creative management agency Art + Commerce. In 2014, IMG was acquired by WME, the world’s leading entertainment and media agency. Together, the companies offer an unparalleled client roster; strategic partnerships with sponsors and brands; and marquee assets across sports, entertainment, events, music, and fashion.
  • ASP.NET
  • CSS3
  • HTML5
  • jQuery
  • Kentico CMS
  • Microsoft Azure CDN
  • Microsoft Azure Cloud Services
  • Microsoft Azure Database
  • Microsoft Azure REDIS Cache Service
  • Microsoft Azure Storage

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