Bit-Wizards worked closely with the Standard Furniture IT and Marketing teams, to find the right technologies to meet the goals for the Magnolia Home Furniture website. The potential for high traffic volume is great due to Magnolia Home Furniture’s regular feature on HGTVs hit show The Fixer Upper, with Joanna Gaines. Microsoft Azure is the hosting platform for the Kentico Online Marketing Solution to allow for full scalability in high traffic times. Kentico allows for powerful content management, integration, and enterprise marketing functionality. The Magnolia Home marketing team needed to build content, publish and run campaigns without continual assistance from the IT department, and due to their B2C audience needs the site also had to be responsive for and optimal user experience when browsing on mobile devices.
Along with marketing functionality, the customer required integration with their backend AS400 ERP Database.
Originally, Standard Furniture came to Bit-Wizards to redesign and redevelop the Standard Furniture branded website. However, during the initial planning and discovery phases of the project, the company decided to move forward on a website project for the newly purchased Magnolia Home brand. Based on the business goals below the Bit-Wizards team built a consumer-facing website for the Magnolia Home brand as well as a B2B e-commerce website where their retail customers can place orders directly to Standard’s manufacturing locations.
The website is fully responsive and optimized for mobile browsing, and hosted in Microsoft Azure App Services to account for the needs of potential high traffic volume. Along with the marketing functionality of the Kentico platform, Bit-Wizards expanded the website’s power by building custom integration for Standard Furniture’s order fulfillment needs from their AS400 ERP Database. The custom integration with the new website both pushes and pulls data out of this system to provide Standard Furniture a complete picture of all of their orders in a single pane using the Kentico website. Currently, submission of new orders come to Standard through three channels: the website, manually by sales reps, and by retailers using their industry EDI ordering tool. Plans for the site include the necessity to shift to using the new site for all orders no matter the channel.
In addition to a successful e-commerce website launch, Standard Furniture is already reaping immediate positive results from the new website and integration functionality.
Director of Product Development
Director of Solution Delivery
Principal Lead Front End Developer
Principal Senior Software Engineer
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