After a successful launch of the Magnolia Brand website for Standard Furniture, Bit-Wizards also built a complete consumer-facing website for the corporate brand: Standard Furniture. The purpose of this site is to showcase Standard products and provide graphical and informational data on designs and finished products that consumers might find in retail stores. It also serves as a base platform for the future functionality of business to business order entry, tracking, fulfillment, marketing collateral distribution, and sales rep pricing and quoting.
Founded in 1946, Standard Furniture is a leading case goods manufacturer and is family-owned and American-based. Standard Furniture operates manufacturing and distribution facilities in Bay Minette, Alabama. Combined, Standard Furniture has nearly a thousand employees both domestically and overseas. With more than 80% of their workforce based in the US, they have 1.4 million square feet of manufacturing space, 1.5 million square feet of warehouse space and a fleet of 40+ trucks which enable Standard to provide delivery options to meet their retailer’s needs. To service the needs of today’s and tomorrow’s customers, Standard Furniture is currently undergoing a renaissance, providing a new experience with their website and order processing systems.
As part of the initial phase of a multi-phased project, the Bit-Wizards team built a consumer-facing website for the Standard Furniture Corporate brand. The high-level business goals are outlined below:
The site had to be able to integrate with Standard Furniture’s custom developed ERP system, Supply Chain Management, and Order system. This system, deployed on IBMs AS400 hardware will integrate with the future B2B ecommerce website launching shortly after the consumer site and to sync products and attributes.
The solution had to serve two very different customers (once the ecommerce site is launched), both a business to consumer (B2C) and business to business (B2B) audiences.
Reflect the Standard Furniture Brand with a new and fresh modern look.
Solve the needs of the marketing team to build and publish content, marketing collateral, and nurture their audience without the continual need of IT support
Provide an optimal user experience across all devices.
After working closely with the Standard Furniture IT and Marketing teams on the Magnolia Home Brand website, to find the right technologies to meet their goals, Bit-Wizards knew that the goals for this site would be similar with a need for scalability.
The Standard Furniture marketing team needed to build content, publish and run campaigns without continual assistance from the IT department. Due to their B2C audience needs, the site also had to be responsive for optimal user experience when browsing on mobile devices. Along with marketing functionality, the Standard required the website to integrate with their backend custom ERP System residing on an IBM AS400 hardware and IBM DB2 Relational Database system. This provided the ability to sync near real-time with their product catalog and facilitate future e-commerce and integration needs.
This site is another step in the unification of the Standard Furniture brands and it allows them to streamline ordering across their business units while also using the new design and experience of their website to showcase their products in a visually appealing way.
Director of Solution Delivery
Principal Lead Front End Developer
Lead Digital Marketing Specialist