Digital Marketing Landing Page Template Design & Development

Project Summary and Client Background

Once again, Wind Creek Hospitality needed a technology partner with expertise in Kentico web development to turn around a single landing page quickly to support their ongoing and ever-changing marketing campaigns.

The Challenge

The Wind Creek Marketing team needed reusable a landing page location on their website that can be modified by the marketing team based on current marketing promotions for their various properties. It also had to include a way for visitors to show interest in the offers and track that interest back to traditional digital marketing campaigns (conversion tracking). This solution had to be easily manageable by the content editors on the marketing team.

The Solution

The Bit-Wizards digital marketing team, used the Kentico Integrated Marketing Solution version 8.2.48, to create a customized landing page template that the marketing team could quickly update the content for as their campaigns changed over time.
wind creek offers landing page mobile view
Using the Kentico Integrated Marketing features, Bit-Wizards trained the Wind Creek team on the best practices for setting up conversion tracking linking customer’s online interests to offline traditional marketing campaigns.
wind creek offers landing page desktop view

The Result

The Wind Creek marketing team now enjoys the simplicity of use provided by the offers landing page. This simple, yet effective solution, allows them to quickly and painlessly update their campaign information and track conversions across all properties and traditional marketing efforts, showing continued return and increase in leads generated across all the property sites.

Client Name: Wind Creek Hospitality
Year: 2016
Industry: Hospitality
Wind Creek Hospitality is the principal gaming and hospitality entity for the Poarch Band of Creek Indians. Dedicated to providing a first-class customer experience, the casinos and hotels of Wind Creek Hospitality are renowned for their geniality and refinement. The company operates six properties throughout the state of Alabama and the Florida Panhandle.
  • Kentico Integrated Marketing Solution
  • Microsoft Azure SQL Database
  • Microsoft Azure Websites
  • Responsive Design
  • Responsive Website Development