Project Summary and Client Background
Once again, Wind Creek Hospitality needed a technology partner with expertise in Kentico web development to turn around a single landing page quickly to support their ongoing and ever-changing marketing campaigns.
The Wind Creek Marketing team needed reusable a landing page location on their website that can be modified by the marketing team based on current marketing promotions for their various properties. It also had to include a way for visitors to show interest in the offers and track that interest back to traditional digital marketing campaigns (conversion tracking). This solution had to be easily manageable by the content editors on the marketing team.
The Bit-Wizards digital marketing team, used the Kentico
Integrated Marketing Solution version 8.2.48, to create a customized landing page template that the marketing team could quickly update the content for as their campaigns changed over time.
Using the Kentico Integrated Marketing features, Bit-Wizards trained the Wind Creek team on the best practices for setting up conversion tracking linking customer’s online interests to offline traditional marketing campaigns.
The Wind Creek marketing team now enjoys the simplicity of use provided by the offers landing page. This simple, yet effective solution, allows them to quickly and painlessly update their campaign information and track conversions across all properties and traditional marketing efforts, showing continued return and increase in leads generated across all the property sites.