For the eleventh consecutive year, the magic at Bit-Wizards shone bright at the 2020 ADDY Awards. Each year, the American Advertising Federation (AAF) hosts a three-tiered national competition that begins at a regional level. Gold-winning awards get advanced to the higher level of competition.
Bit-Wizards has been proudly competed (and won) in the AAF’s annual competition since 2009 (
2009,
2010,
2011,
2012,
2013,
2014,
2015,
2016,
2017,
2018,
2019). Each year, our submissions include both internal marketing projects, external client campaigns, and pro-bono projects. Over the past eleven years, the Bit-Wizards team has won 64 awards, including
four Silver District 4 ADDY awards.
This year, our team proudly brought home a total of 19 awards, including five Gold ADDYs, eleven Silver ADDYs, and all three Judge’s Choice Awards. We are honored to have won an award for every single video entry that we submitted this year and swept all the professional Judge’s Awards.
Congratulations to our talented team, and cheers to another year of amazing creative work. We look forward to seeing what is in store for 2021.
What is an ADDY Award?
The American Advertising Awards are the advertising industry's largest and most representative competition, attracting nearly 35,000 entries every year in local American Ad Federation (AAF) competitions. The mission of the American Advertising Awards is to “recognize and reward the creative spirit of excellence” in the art of advertising.
Conducted annually by the AAF, the local tier is the first of a three-tier, national competition. Concurrently, across the country, local entrants vie to receive an ADDY Award giving them the recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards.
Winning Teams
This year, three of our departments were recognized in the awards won. Our Digital Marketing department celebrated alongside members of the Software Engineering and Front-End Development teams.
Award-Winning Projects
GOLD
Okaloosa Half-Cent Referendum – School Cents Makes Sense
Political Integrated Campaign
Project Lead and Graphic Design – Patrick Mead
Web Development – Todd Ladner
Graphic Design – Patrick Mead, Caitlyn Busch, and Melissa Patrick
Content Writing – Jenna Lakoff
Project Management – Candie Mitchell and Lisa Fuller
Videography – Michael Harrison
Software Engineering – Anthony Fuller
Crash and Rocky Series
Bit-Wizards Advertising Industry Self-Promotion – Single Medium Campaign
Videography – Michael Harrison
Co-Parenting and Coffee Logo – TalkingParents
Logo Design
Graphic Design – Melissa Patrick
2020 Bit-Wizards Award Banquet – Bit-Wizards
Special Event Materials
Graphic Design and Videography – Caitlyn Busch
Lego Wiz E. Wig – Bit-Wizards
Brand Elements
Concept – Caitlyn Busch, Candie Mitchell, and Patrick Mead
Graphic Design – Caitlyn Busch
SILVER
Happy Hour Collateral – Bit-Wizards
Advertising Industry Self-Promotion – Single Medium Campaign
Graphic Design – Melissa Patrick and Caitlyn Busch
Customer Testimonials – TalkingParents
Film, Video & Sound, Single Webisode
Concept, Copy Writing, and Videography – Michael Harrison
Common Thread – TalkingParents
Film, Video & Sound, Single Webisode
Concept, Copy Writing, and Videography – Michael Harrison
Two Worlds – TalkingParents
Film, Video & Sound, Single Webisode
Concept, Copy Writing, and Videography – Michael Harrison
What is TalkingParents? – TalkingParents
Film, Video & Sound, Single Webisode
Concept – Michael Harrison and Patrick Mead
Copy Writing – Michael Harrison, Jenna Lakoff, and Patrick Mead
Videography – Michael Harrison and Patrick Mead
TalkingParents New Features – TalkingParents
Film, Video & Sound, Series
Concept- Michael Harrison and Patrick Mead
Copy Writing – Michael Harrison, Jenna Lakoff, and Patrick Mead
Videography – Michael Harrison and Patrick Mead
Core Value Training – Bit-Wizards Self-Promotion Film, Video & Sound
Concept- Michael Harrison
Copy Writing- Michael Harrison, Patrick Mead, Melissa Patrick
Video Elements Design – Patrick Mead and Melissa Patrick
Videography – Michael Harrison
2020 Year in Review Video
Bit-Wizards Self-Promotion Film, Video & Sound
Copy Writing and Videography – Michael Harrison
Graphic Design – Patrick Mead
School Cents Makes Sense: Vote Yes Nov 3rd Explainer Video
Political Advertising, Political Non-Broadcast & Online Video
Concept, Copy Writing, Voice Over, and Videography – Patrick Mead
20-Year Coin – Bit-Wizards
Special Event Materials
Graphic Design – Caitlyn Busch
Bit-Wizards Annual Company Shirt – Bit-Wizards
Special Event Materials
Graphic Design – Patrick Mead
Professional Judge’s Choice Awards
2020 Bit-Wizards Award Banquet – Bit-Wizards
Judge’s Choice
Graphic Design and Videography – Caitlyn Busch
Okaloosa Half-Cent Referendum – School Cents Makes Sense
Judge’s Choice
Project Lead and Graphic Design – Patrick Mead
Web Development – Todd Ladner
Graphic Design – Patrick Mead, Caitlyn Busch, and Melissa Patrick
Project Management – Candie Mitchell and Lisa Fuller
Videography – Michael Harrison
Software Engineering – Anthony Fuller
Lego Wiz E. Wig – Bit-Wizards
Judge’s Choice
Concept – Caitlyn Busch, Candie Mitchell, and Patrick Mead
Graphic Design – Caitlyn Busch