Creating an online store entails a large amount of planning and research plus a good marketing plan. We've outlined some of the most important elements below.
A shopping cart refers to the software that powers your e-commerce website. This software can be custom made for highly specific applications. More commonly, it is an off-the-shelf software application that can customized to the look and feel your business requires. It also reduces the overall cost of an e-commerce site. We have experience with different shopping carts so that we can provide the proper solution for your business. We currently partner with Kentico CMS for our enterprise e-commerce solution.
In order to have a true e-commerce solution, your business will need to have the ability to accept real-time credit card payments. For this to happen, you will need a merchant account and a payment processor. Bit-Wizards partners with e-Online Data to provide a seamless transaction payment process using Visa, MasterCard, American Express, or Discover credit cards. In addition, you might choose to accept PayPal and Google Checkout payments.
In a recent survey, 75% of online shoppers surveyed said they have abandoned a retail site due to security concerns. Bit-Wizards recognizes that your e-commerce website demands a high level of security to ensure that your customers’ privacy and data are protected. We partner with GeoTrust and secure every e-commerce website with an SSL certificate with 256-bit encryption, one of the strongest in the industry.
Your online store should be attractive, yet easy for customers to find what they are looking for. Our professional designers will create an original design tailored to your business and marketing plans. Every site we design is optimized for search engines and usability. From custom graphics and motion to copy writing, Bit-Wizards has it covered.
Promoting your site on the Web can be complex and expensive, but you can’t afford not to advertise your site in the search engines. “Pay per click” advertising allows businesses to advertise on search engines but only pay for those leads that click through to their website. These ads are generally displayed on search engine results pages at the top and sides while the organic results are displayed in the main body of the page. Setting up a PPC advertising campaign requires a significant investment in time along with frequent monitoring. That’s where Bit-Wizards can help. Using the latest technologies, we will work with you one-on-one to tailor a custom plan to reach your target customers. We’ll also provide you with the tools to track your campaign’s success.
Stay in front of your customers through targeted email marketing campaigns. Bit-Wizards can design and mange marketing campaigns that drive business through your website by delivering targeted promotions to your existing customers while enabling viral distribution to new customers.