'I always feel like somebody's watching me. And I have no privacy.' Is this a 1984 Rockwell song, or an omen of the future? The short answer is yes. Many businesses are watching you, but it's not what you think. So, before you rush home to unplug your computer—slow down, take a breath, and read on.
There is no vast, hidden secret warehouse somewhere where corporate employees are staring at screens that are monitoring what you are doing moment by moment on your PC. Luckily, this isn't China (and I doubt they even have that). However, what they are monitoring are your clicks, visits, likes, shares, views, searches, etc. All that data is collected and aggregated to create a 'digital version of you.' That digital version of you is then marketed to thousands of companies looking to sell you your next bottle of shampoo, or—whatever was in or related to that link you just clicked.
If you don’t mind going to the extreme, try these tips:
If you want a more balanced approach, try these tips:
Online privacy is attainable to a degree, but you have to break old habits.
Senior Solution Consultant
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