Jenna E. Lakoff

What is Digital Marketing?

Digital Marketing encompasses a wide variety of marketing tactics that marketers execute using digital channels. These marketing efforts promote your brand and products through organic and paid platforms. From social media to paid  ...

How to Pivot Your Marketing Strategy When Businesses Reopen

This week in the US, the focus of conversation has shifted from working and staying home to the possibility of re-opening businesses. While it may take some time to implement these changes and it will take much longer before  ...

2020 Digital Marketing Trends

Update Your Marketing Strategy Using Our 2020 TipsConsumers are savvier than ever before, and the digital landscape is only getting busier. This fact means that the efforts you put toward digital marketing need to stand out and reach  ...