Jenna E. Lakoff

Guide to Social Media Marketing

Social media marketing is an incredible free way to reach your audience and is an integral part of a Digital Marketing Strategy. Depending on your level of comfort with technology and social media, this marketing strategy can feel  ...

What is Content Marketing?

As discussed in our blog ‘What is Digital Marketing,’, content marketing is one of the many branches of a complete marketing strategy.  What is Content Marketing?Content marketing is also an umbrella term that  ...

Everything You Need to Know About Buyer Personas

When you write emails or think of blog topics, who are you addressing? Being intimately familiar with your audience allows you to use the language and information that is most relevant to the people you want to reach. What is a  ...

What is Digital Marketing?

Digital Marketing encompasses a wide variety of marketing tactics that marketers execute using digital channels. These marketing efforts promote your brand and products through organic and paid platforms. From social media to paid  ...

How to Pivot Your Marketing Strategy When Businesses Reopen

This week in the US, the focus of conversation has shifted from working and staying home to the possibility of re-opening businesses. While it may take some time to implement these changes and it will take much longer before  ...

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