Vincent W. Mayfield

Why ROI is a Bogus Number

No other term is more overused in the business world than Return on Investment (ROI), except perhaps “The Bottom Line.”  Armies of well-meaning managers throw out superfluous business jargon like ROI to demonstrate  ...

7 Steps to a Successful Intranet Portal Project

In 2011, IDC estimated there were 1.8 zettabytes of digital data (created and replicated) in the world, growing to 7.9 zettabytes by 2015.  In 2014, Gartner predicts that enterprise data will grow by 800 percent in five years  ...

A B2B Mobile App Tale: Part II

In my last blog, I shared about my friend Sarah, who recently took a new job as the Director of Marketing for a large B2B services firm.  The company was in trouble after embracing a cost cutting strategy and sales were suffering.  ...

A B2B Mobile App Tale: Part I

A great friend of mine named Sarah, took a new job as the Director of Marketing for a large B2B services firm.  In her first week on the job, Sarah attended her first senior staff meeting with the CEO. The situation was dire, and  ...

Cloud Computing Forces Retailers to Evolve

Recently, I discussed in a blog article on the Solution Providers For Retail website (a CRN Magazine-related website), how the cloud is forcing retailers to evolve and how business history is littered with  ...

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