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Optimizing Your Instagram Marketing Strategy

Now that you developed an Instagram marketing strategy for your business, it’s time to take your plan a step further. Getting to know your audience, creating engaging content, posting through all delivery methods, and using  ...

The Rise of Influencer Marketing

Influencer marketing isn’t a new concept, but the practice is becoming increasingly popular as brands seek out ways to connect with their audience on a more personal level. For those who aren’t familiar with the term  ...

Developing an Instagram Marketing Strategy

Every social media platform is a little different. Instagram tends to be one of the most appropriate platforms to show off the creative side of your business and communicate what makes it unique.   More than 1.16 billion  ...

Purpose-Driven Brands Succeed Exponentially and Here’s Why

Corporate philanthropy has been around for ages. Any good business owner or executive knows it is in the best interest of their company to give back through monetary and/or service donations. Whether it’s for financial purposes  ...

Facebook Marketing Strategies

In our Guide to Social Media Marketing we discussed how you can use popular digital platforms to reach your audience online. Perhaps the most popular platform to do this with is (yes, you guessed it) Facebook.  According to   ...

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