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Purpose-Driven Brands Succeed Exponentially and Here’s Why

Purpose-Driven Brands Succeed Exponentially and Here’s Why

Corporate philanthropy has been around for ages. Any good business owner or executive knows it is in the best interest of their company to give back through monetary and/or service donations. Whether it’s for financial purposes  ...

Inventory Control: Using Software to Control Hardware

Inventory Control: Using Software to Control Hardware

When you hear the words “software engineering” the logical conclusion is that software is involved, which is true. What is less obvious is that a lot of software is written for the purpose of controlling hardware.    ...

Proactive and Reactive IT: An Approach to Ransomware

Proactive and Reactive IT: An Approach to Ransomware

Being in the IT business and working with a variety of companies to address their IT needs has provided some perspective on how businesses approach their IT budgets. The fact is, most of the organizations we work with approach their IT  ...

Facebook Marketing Strategies

Facebook Marketing Strategies

In our Guide to Social Media Marketing we discussed how you can use popular digital platforms to reach your audience online. Perhaps the most popular platform to do this with is (yes, you guessed it) Facebook.  According to   ...

Branding

Branding

Marketing is integral for companies of all types and sizes and remains one of the key ways that companies find new customers and increase sales. However, marketing efforts are only possible if an organization has first established the  ...

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