In this digital world, it is more or less a requirement to have a web presence for a business to be successful. This can take many forms, including websites, mobile apps and social media content. To be most effective, your digital content should be consistent across platforms. The importance of a front-end designer cannot be overstated when it comes to creating a website that successfully represents your business.
Factors to consider when designing a website
It is critically important for the appearance of the site to be consistent with your brand. This goes well beyond the things you might normally think of like the logo and the colors. Everything on the site needs to be consistent with your brand’s “voice”. For example, if your brand is playful, your fonts, images, colors and the tone of the copy should be too. A front-end designer will take all of these factors into consideration when creating the overall design of your site.
Obviously all websites have a purpose, but that purpose might be different for different companies. Typically, websites are used to sell a product or service, or to provide information or resources. Regardless of the purpose, it is necessary for the site to clearly communicate with the user through the design. For example, you don’t want to find a Shop link on a site that doesn’t have anything to sell!
They say you don’t get a second chance to make a first impression. In web design, there is some truth to that. If a user gets to your site and can’t figure out how to accomplish their goal, your design has failed. The site needs to be logically organized with the appropriate visual cues and calls to action to guide the user through your site as intended. Buttons need to be in the expected places, and they need to be big enough to press on a mobile phone. Desktop content needs to be organized properly for a mobile experience. The list goes on and on, really. Your front-end designer will have a hand in all of it.
Your site needs to contribute to the idea that your business is trustworthy. If your site is cluttered, confusing, hard to read, slow to load pages, and has errors or broken links, the user will likely decide that your business doesn’t pay enough attention to detail. The way the user perceives your site plays a role in how they perceive your business, therefore, they might think your business doesn’t pay enough attention to take good care of customers. The front-end designer helps ensure that your site breeds trust with your users through careful, thoughtful design.
This is a condensed version of all elements handled by front-end designers to make your website a success
At Bit-Wizards, we have front-end designers who take all of this into account, and so much more, when designing your project. To see a notable example of our work, check out one of our recent website redesigns at talkingparents.com. Next time we’ll discuss how front-end developers bring great design to life.