2020 Pensacola Advertising Federation ADDY Awards Winners

For the eleventh consecutive year, the magic at Bit-Wizards shone bright at the 2020 ADDY Awards. Each year, the American Advertising Federation (AAF) hosts a three-tiered national competition that begins at a regional level. Gold-winning awards get advanced to the higher level of competition.

Bit-Wizards has been proudly competed (and won) in the AAF’s annual competition since 2009 ( 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019). Each year, our submissions include both internal marketing projects, external client campaigns, and pro-bono projects. Over the past eleven years, the Bit-Wizards team has won 64 awards, including four Silver District 4 ADDY awards.

This year, our team proudly brought home a total of 19 awards, including five Gold ADDYs, eleven Silver ADDYs, and all three Judge’s Choice Awards. We are honored to have won an award for every single video entry that we submitted this year and swept all the professional Judge’s Awards.

Congratulations to our talented team, and cheers to another year of amazing creative work. We look forward to seeing what is in store for 2021.
 

What is an ADDY Award?

The American Advertising Awards are the advertising industry's largest and most representative competition, attracting nearly 35,000 entries every year in local American Ad Federation (AAF) competitions. The mission of the American Advertising Awards is to “recognize and reward the creative spirit of excellence” in the art of advertising.

Conducted annually by the AAF, the local tier is the first of a three-tier, national competition. Concurrently, across the country, local entrants vie to receive an ADDY Award giving them the recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards.
 

Winning Teams

This year, three of our departments were recognized in the awards won. Our Digital Marketing department celebrated alongside members of the Software Engineering and Front-End Development teams.
Vince Mayfield, Chief Executive Officer 

We are honored by the Addy Awards from the Pensacola American Ad Federation, given in recognition of the talent and hard work of our Wizards. Every day these incredible professionals come ready to seize the day. They strive to exceed expectations with every creation, deliver the very best, and create success. I am so proud of them in all they do, and I congratulate the Bit-Wizards Team and all the 2020 Addy Award Winners.

Vince Mayfield, Chief Executive Officer

 

Award-Winning Projects

GOLD

Okaloosa Half-Cent Referendum – School Cents Makes Sense

Political Integrated Campaign
Project Lead and Graphic Design – Patrick Mead
Web Development – Todd Ladner
Graphic Design – Patrick Mead, Caitlyn Busch, and Melissa Patrick
Content Writing – Jenna Lakoff
Project Management – Candie Mitchell and Lisa Fuller
Videography – Michael Harrison
Software Engineering – Anthony Fuller


Crash and Rocky Series

Bit-Wizards Advertising Industry Self-Promotion – Single Medium Campaign
Videography – Michael Harrison


Co-Parenting and Coffee Logo – TalkingParents

Logo Design
Graphic Design – Melissa Patrick


2020 Bit-Wizards Award Banquet – Bit-Wizards

Special Event Materials
Graphic Design and Videography – Caitlyn Busch


Lego Wiz E. Wig – Bit-Wizards

Brand Elements
Concept – Caitlyn Busch, Candie Mitchell, and Patrick Mead
Graphic Design – Caitlyn Busch

 

SILVER

Happy Hour Collateral – Bit-Wizards

Advertising Industry Self-Promotion – Single Medium Campaign
Graphic Design – Melissa Patrick and Caitlyn Busch


Customer Testimonials – TalkingParents

Film, Video & Sound, Single Webisode
Concept, Copy Writing, and Videography – Michael Harrison


Common Thread – TalkingParents

Film, Video & Sound, Single Webisode
Concept, Copy Writing, and Videography – Michael Harrison


Two Worlds – TalkingParents

Film, Video & Sound, Single Webisode
Concept, Copy Writing, and Videography – Michael Harrison


What is TalkingParents? – TalkingParents

Film, Video & Sound, Single Webisode
Concept – Michael Harrison and Patrick Mead
Copy Writing – Michael Harrison, Jenna Lakoff, and Patrick Mead
Videography – Michael Harrison and Patrick Mead


TalkingParents New Features – TalkingParents

Film, Video & Sound, Series
Concept- Michael Harrison and Patrick Mead
Copy Writing – Michael Harrison, Jenna Lakoff, and Patrick Mead
Videography – Michael Harrison and Patrick Mead


Core Value Training – Bit-Wizards Self-Promotion Film, Video & Sound

Concept- Michael Harrison
Copy Writing- Michael Harrison, Patrick Mead, Melissa Patrick
Video Elements Design – Patrick Mead and Melissa Patrick
Videography – Michael Harrison

2020 Year in Review Video

Bit-Wizards Self-Promotion Film, Video & Sound
Copy Writing and Videography – Michael Harrison
Graphic Design – Patrick Mead


School Cents Makes Sense: Vote Yes Nov 3rd Explainer Video

Political Advertising, Political Non-Broadcast & Online Video
Concept, Copy Writing, Voice Over, and Videography – Patrick Mead


20-Year Coin – Bit-Wizards

Special Event Materials
Graphic Design – Caitlyn Busch


Bit-Wizards Annual Company Shirt – Bit-Wizards

Special Event Materials
Graphic Design – Patrick Mead

Professional Judge’s Choice Awards

2020 Bit-Wizards Award Banquet – Bit-Wizards

Judge’s Choice
Graphic Design and Videography – Caitlyn Busch


Okaloosa Half-Cent Referendum – School Cents Makes Sense

Judge’s Choice
Project Lead and Graphic Design – Patrick Mead
Web Development – Todd Ladner
Graphic Design – Patrick Mead, Caitlyn Busch, and Melissa Patrick
Project Management – Candie Mitchell and Lisa Fuller
Videography – Michael Harrison
Software Engineering – Anthony Fuller


Lego Wiz E. Wig – Bit-Wizards

Judge’s Choice
Concept – Caitlyn Busch, Candie Mitchell, and Patrick Mead
Graphic Design – Caitlyn Busch

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