Wiz E. Wig

8 Best Practices for Marketers Working with Technology Partners

I wrote this blog, mainly because I am a marketer working amidst a ton of engineers. Of course, I have the pleasure of having their skills at my disposal... er well, sometimes, when they aren't neck deep in a customer's code  ...

Custom Software Development Life Cycle

I was in a project wrap up with a client recently and we were talking about how pleased they were with the outcome of the project. At the same time, they were trying to get a better understanding of how we ended up exceeding the  ...

How to Drive Greater Social Engagement with Twitter Cards

We all have the same 140-character limit for our tweets so how do we make our content stand out above others? Quality content is key but there is another tool that is here to help called Twitter Cards. Twitter Cards add extra content,  ...

The Value of Real-Time Monitoring Your Network

Real-time monitoring is always a good idea, no matter thesize or complexity of your network. In the event of a threat situation, real-time monitoring allows notifications to be set for reporting purposes, and it cuts down on  ...

Should You Build or Buy Software for Your Company?

The question of building software or buying off the shelf is rarely a straightforward answer – in most cases the answer is “it depends.” As an organization that builds custom solutions, you might expect us to try to  ...

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