Wiz E. Wig

What is Content Marketing?

Content marketing is one of the many branches of a complete marketing strategy. Content Marketing Institute describes content marketing as “a strategic marketing approach focused on creating and distributing valuable  ...

Everything You Need to Know About Buyer Personas

When you write emails and articles, post to social media, and formulate sales pitches, who are you addressing? Being intimately familiar with your brand’s audience allows you to use the language and information that is most  ...

Can Content Marketing Make Your Business Recession-Proof?

Will marketing your business make it recession-proof? No, nothing will make a company recession-proof. However, cutting your business’ marketing will only hurt during and after a recession. During a recession, marketing is  ...

How to Cultivate Community in Your Remote Team

You Can Foster Relationships While Working from HomeWhen a team that typically works together physically must move to work in a distributed manner, the team dynamic can take a hit. As our teams at Bit-Wizards have moved to work from  ...

5 Tips to Stay Productive While Working From Home

With the coronavirus pandemic came the rise of remote work, and projections show that trend isn’t slowing anytime soon. According to data scientists at Ladders, 25% of all professional jobs in North America will be remote by the  ...

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